M&M Times Square Pop-Up Shop
Recreating an Iconic Store in 4 Weeks
Mars USA
The Challenge
Mars USA needed to bring the magic of their Times Square flagship store to a trade show pop-up shop—with just 4 weeks to design and install a 15x9 foot experience. The tight timeline meant corrugated materials were our only option since we could produce them in-house.
The Solution
I led the creative development, turning budget constraints into design opportunities through smart material use and authentic NYC storytelling. Key Design Elements: Times Square Atmosphere with street signage and NYC photography created immediate geographic connection, Immersive Graphics featuring life-size street scenes with yellow cabs and bustling crowds, Brand Integration with Green M&M Statue of Liberty character as photo focal point, and Smart Construction using corrugated walls and displays that looked premium despite temporary materials.
My Role
Associate Creative Director
- Creative ideation and concept development
- 3D rendering and visualization for client approvals
- Graphics design and creation
- Direct client meetings to understand needs and gather feedback
- Handed off approved designs to production graphics team for print-ready execution
Results
- On-time delivery despite 4-week timeline
- Client satisfaction with creativity and execution quality
- Premium experience achieved with cost-effective materials
- Authentic brand representation that captured Times Square energy
Impact
This project showed how creative constraints can drive innovation. By embracing corrugated materials as a design feature rather than a limitation, we delivered an authentic M&M brand experience that exceeded expectations while proving you can create premium experiences on tight budgets.
Project Details
- Project Type
- Trade Show Pop-Up Shop
- Timeline
- 4 weeks concept to installation
- Location
- 15x9 foot trade show pop-up shop
- Materials
- Corrugated materials, Custom graphics, Corrulite panels